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50 Ideas to increase the sales of a business

50 Ideas to increase the sales of a business
One of the main questions that pursue an entrepreneur is how to increase sales of your business . They have a good product, a nice store and a lot of desire to sell, but customers do not arrive …
There are many strategies to boost sales , some require large investments of money and others require a high level of creativity. Knowing the best way to promote your business depends on your budget, the business model, the industry in which you compete and many other elements.
In this article I want to share a list with fifty practical ideas to increase the sales of a business . I hope you find them interesting and if you have any other ideas, please share them in the comments.

How to increase your business sales


  1. Give your business an identity Take your time to design a unique and impactful corporate image . Create a logo, a slogan, a mission, a vision, a business name and any other element that distinguishes you from the competition.

  2. Set daily, weekly and monthly sales goals (if you do not already have them). Each time you meet your goals, set bigger and bigger goals.

  3. If you do not have a sales record, it’s time to start doing it. You can use excel or some business management software that we have shared with you here. If you do not keep track of your sales, it will be difficult to know if you are growing or not and which strategies work and which do not.

  4. Know your customers Worry about knowing who they are, what the reason to go to your business, where they live, what they like, etc. Any data can be very valuable for your strategies.

  5. Create a customer database. Get your emails, your phones, address and any additional information that may be useful to maintain contact with them and develop loyalty strategies.

  6. The sales of a business can increase drastically with small changes in the packaging of the products, decoration of the commercial premises, organization of the furniture in the premises, etc. In other words, the idea is to do Merchandising so that the products are more attractive to the customer’s eyes.

  7. Give reasons to your clients so that they want to return and to recommend you with their friends. Do not forget the basics: offer a quality product accompanied by good customer service.

  8. Change the combination of colors used in the product, the packaging, the advertising, the brand, in the commercial premises, etc. Remember that color can influence from 60% to 80% in the decision to purchase a product .

  9. Invest in advertising. Waiting for the business to grow on its own is a fatal mistake. You must allocate a monthly budget of income to promote the business by different means. If your budget is limited, do not worry, it means that you must make a greater effort, but with a lot of creativity you can make advertising campaigns that are very economic and have a high impact.

  10. Create your own website and publish in it information of interest for your market. You can also offer discounts and exclusive offers for your readers.

  11. Social networks are full of customers waiting for you, and the best thing is that if they like your product they will be willing to recommend you with their friends. Start by creating a fan page on facebook , a profile on twitter and a video channel on youtube. There are many other social networks that can be very useful depending on the industry or type of company. You should not be in all social networks, only in those that you consider convenient.

  12. Surprise your customers by offering them positive experiences in the purchase and consumption of your products. Remember that experiential marketing is key to stand out from the competition and win the preference in the market.

  13. Facilitates the life of customers when making their purchase. If you have a fast food business, a good idea is to offer “combos” (McDonalds style) so that the customer asks for several products instead of just one.

  14. Train your salespeople to learn techniques and sales strategies that allow them to be more effective at every opportunity. Here you can find a lot of material to learn about sales .

  15. Create a culture of healthy competition among your vendors. Offers incentives to the seller of the month and other recognitions that motivate them to sell more every day.

  16. Business cards continue to be an interesting tool, it is worth sharing them among your customers, especially if the card is accompanied by a nice message, a striking image or a useful resource such as a calendar. The idea is that it is special for the client and not just one more card.

  17. Identify the competitive advantage of your company and exploit it. Discover what you have to offer special to the consumer and why they should prefer you and not the competition.

  18. Who are you competing with? Identify and analyze the competition . Discover your strengths and weaknesses. If you consider it convenient you can make alliances with them that generate benefits for both.

  19. Design a guarantee and quality policy that gives confidence to potential customers, especially when there are similar products of lower price in the market.

  20. Offer free samples of your products or services. It is not a tactic that can be applied to all types of businesses, but whenever possible is a very good strategy to implement.

  21. Reward your most loyal customers. Show them that they are important to you. Call them on their birthday and give them a gift, offer discounts and special offers, make them feel they are special.

  22. Pay attention to the complaints, claims and suggestions of each of your clients and provide them with a quick response to your request. In these times, a dissatisfied customer enjoys sharing their negative experiences with all their friends and contacts in social networks. Do not risk it.

  23. It offers after-sales services and free additional services. Technical service, advice, free freight, etc.

  24. Innovate constantly. Show that your business wants to improve every day. Launch new products, change designs periodically, renew your premises, etc.

  25. Expand your business Identify new markets, new sales channels, consider taking your products to international markets, enlarge your premises, open new branches, sell franchises or look for any other strategy that allows you to expand the scope of the business.

  26. Take advantage of the seasons and special dates. The school season, Valentine’s Day, Mother’s Day, Father’s Day, Children’s Day, Halloween and many other dates are characterized by a large commercial movement where consumers do not measure their expenses.

  27. It offers various forms of payment, many people do not like to use cash for their purchases. Receive cards, implement means of electronic payment, sell on credit, etc. The idea is to make life easier for people when it comes to paying.

  28. Home sales are an interesting option. Analyze if it is possible to implement them in your business model.

  29. Be honest with the client and show him that he can trust you. Currently the consumer is more informed than ever and trying to deceive him will only make you look bad and will make you lose important sales.

  30. Make yourself accessible to customers through all possible means (email, web, phone, etc.). They will want to contact you to request information, advice, approach doubts, etc.

  31. Follow market trends and adjust your business strategies accordingly. A product that sells very well today could stop being sued tomorrow.

  32. Create alliances with other companies. No matter that they do not belong to the same industry, strategic alliances represent great opportunities for companies.

  33. Put the right price to your products and services. Remember that the formula for success in business is to get the client to receive more value than he is paying. Perform price-demand elasticity analysis to check which is the most convenient price.

  34. Organize sponsored events. A football championship, social events, conferences, seminars or any event that attracts people who may be interested in acquiring your products. It is a very good way to retain and attract new customers.

  35. The location of your business is key. If sales are low it could be due to a bad location and it would be enough to find a more suitable area to boost sales.

  36. Make your business premises comfortable and pleasant. Your product can be very good, but if the client feels uncomfortable he will have little desire to return.

  37. Use promotional gifts that are useful. Many companies give personalized usb memories, calendars, pens, key rings, bottle openers, etc.

  38. Create an app for your company . It can be a game, a useful application or something that complements your business. The important thing is that the consumer takes you on your mobile device everywhere.

  39. It uses neuromarketing techniques that impact the 5 senses of the consumer. Visual marketing is not everything.

  40. Create an emotional connection with your customers. Sell ​​them attitude, happiness, confidence, experiences, values, etc.

  41. Design a referral plan where you reward those who recommend your business.

  42. Find out what your customer is looking for and give it to them. Some seek efficiency, others want good attention and some prefer complete experiences.

  43. Each client is unique and should be treated as such. Find ways to offer products, services and personalized experiences to each of them.

  44. Distribute flyers, do snooping, hire advertising on the radio or in the local newspaper and perform any other type of advertising that allows you to position yourself in the local market.

  45. Use posters with “magic words” that drive the desire to buy. Some of these words are: limited time offer, reduced, 2×1, half price, discount percent, free, immediate delivery, guarantee, etc.

  46. Low sales can be a consequence of poor focus. Remember to analyze and improve your business model periodically, especially if you are in a very dynamic industry (for example if you have an online business).

  47. Use psychological prices. The prices finished in 5,7 or 9 more easily capture the attention of the consumer, make it difficult to make comparisons and make believe that they are cheaper than round prices.

  48. Constantly assess your marketing strategies to see which ones work and which ones do not. You must focus your energies and resources on the strategies that work and put aside those that have no greater impact.

  49. Hire passionate salespeople who enjoy their work and transmit that passion to customers. This strategy is one of the pillars of the success of companies like Apple.

  50. Optimizes logistics processes Efficiency is key.

  51. Make a satisfaction survey and find a way for customers to respond honestly (you could offer an incentive), in this way you will know what your market wants, what you are doing well and what you should improve.

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